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Filtering by Tag: #branding

BlackBoy Art Show BROOKLYN

June 26, 2025Theron Cook

Enjoy some pics below. Thank you for all the love and support!

Don’t Quit!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #blackboyartshow, #theroncoookart, #theroncookart, #art, #brooklyn, #ny, #creativity, #painting, #dontquit, #imagination, #branding, #brandsmarts

Mural design with visual storytelling for RDG Public Works.

May 15, 2025Theron Cook

Enjoy the process by watching the time lapse video and looking at the pics below. Thanks

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #art, #mural, #theroncookart, #RDG, #public works, #painting, #creativity, #branding, #design, #visualcommunication

“Art is unquestionably one of the purest and highest elements in human happiness.

May 15, 2025Theron Cook

Connecting through art at our community events.

“Walk With Us!” This project is about advocating for criminal justice reform in Berks County @BUILDING JUSTICE_ BERKS @VERAINSTITUTE @SHAWNBRIDGES77 @THERONCOOKART #BERKSCOMMUNITYMURALS

CupCake Attack Youth Competition Congrats to Lilly

Live painting & Celebrating Jim Yocum

United Way Berks “Blueprint For Leadership” Session #4 was hosted by @enersysstoredenergy and focused on board culture. Fun fact: Theron Cook is the artist behind the collaborative art piece in the first picture. ( This art piece was designed by Theron and painted with Enersys Employees celebrating BLK history month through his collaboration workshop.. (inside joke we had to include two other class members that weren’t there for the picture.) Shout out to Kris for the editing skill lol

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #love, #design, #artlife, #art, #mural, #music, #theroncookart, #brandsmarts, #branding, #visualcommunication, #RDG

VOiCEup Berks Unsung Hero Campaign

February 13, 2025Theron Cook

Throughout February, VOICEup Berks celebrates the incredible contributions of Black individuals in our community. Theron Cook is one of many honorees for this year.

Read below for some highlights & impact that he has had on our community.

Thank you Christi Terefenko and the VOICEup Berks team!

Christi Terefenko (she/her)

Executive Director

VOiCEup Berks

Youth Volunteer Corps of Reading

201 Washington St, Ste 547

Reading, PA 19601

484-706-9364 (office)

www.voiceupberks.org

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose
tags #theroncoookart, #brandsmarts, #branding, #blkhistory, #dontquit, #love

Feature Exhibit: "Mural Makers" Art Reception at The Art Plus Gallery

January 16, 2025Theron Cook

Inside stories and creative updates on towering artistic talents. behind our town’s iconic Mural collection.

ARTISTS: Theron Cook, Gregory Didyoung, Suzanne Fellows, Yenna Hill, Alexander Kline, Beverly Leviner, Treasure Lopes, Joyce Mears, Mike Miller, Marian Njai, Rafael Nuñez, Edwin Ortiz, Andrew Pochan, Leslie Ramos, Pam Roule, Juan Ruiz, Anhia Santana, Anna Schweigert, Adam Serrano, Linda Slovitsky, Kimberly Tetley & Kristen Woodward.

Show runs Jan. 1-31.

Reception was open to the public: Friday, Jan. 10, 5-8pm

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #painting, #artlife, #art, #brandsmarts, #branding, #gallery, #theroncookart

Theron Cook Art x RIZE Program Solidarity Mural at Barbey's Park

November 21, 2024Theron Cook

Solidarity Mural

Art is more than creativity! it's transformation. We see firsthand how art has the power to shift perspectives, inspire action, and rebuild lives. It serves as a safe space for expression, a catalyst for healing, and a bridge across community divides.

For many youth in our community, art is a path toward resilience, providing an outlet to channel pain into purpose and passion into peace.

Through our programs, we're changing community norms by making space for youth voices, empowering them to envision and create the change they want to see.

Art is the heartbeat of our mission driving empathy, unity, and hope.

Together, let's continue to shape a world where art saves, heals, and transforms.

Thank you to our resident artist@theroncook for bringing the communities vision to life. Thank you to the @cityreadingpa for approving the design and believing in the mission. Most importantly to the youth, families and elders who helped create and paint the mural.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #art, #theroncoookart, #mural, #publicart, #design, #logo, #branding, #brandsmarts

The Metamorphosis Gala

October 24, 2024Theron Cook

"The Metamorphosis Gala— the start of a movement… Don't Quit Omniversity, we’re not just offering education; we're building a space where creatives can feel safe, collaborate, and grow, both personally and professionally. To be continued…

SEE MORE PICS HERE

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #communications, #education, #branding, #brandsmarts, #theroncoookart, #metamorphosis, #mentalhealth, #SuicidePreventionMonth

September is Suicide Prevention Month

September 19, 2024Theron Cook

**World Suicide Prevention Day!**
Community Health Fair and a Butterfly release to pay tribute to those we’ve lost.

Zumba- Combat-Kick-A-Thon Raising Awareness on Mental Health and Suicide Prevention Event.

Shoutout to Minnie Ocasio for allowing me to be apart of this great event. Mental health and suicidal prevention are very very important to me and I'm a huge advocate. One of the lessons life teaches us is Love what we have before life teaches us to love what we lost.

I love seeing people come together to support a great cause.

The live painting I was working on has to do with the inner work of balancing the mystery of the brain and secrets of the heart. Action is the cure to gain the wisdom to spend your time. Help is available and there are amazing people willing and able to help you #Getbetter & shoutout to Tremayne & all my therapist friends.

The finished painting along with a few other collaborations will be auctioned off at:

The Metamorphosis event Oct. 12th RSVP https://bit.ly/MetamorphosisGala

See you there.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #SuicidePreventionMonth, #mentalhealth, #theroncoookart, #entrepreneurship, #omniversity, #communications, #education, #logo, #design, #metamorphosis, #branding, #brandsmarts

Why a Strong Brand Identity is the Heartbeat of Growth

June 11, 2024Don't Quit

In my journey through the world of business, I've discovered that a strong brand identity is like the heartbeat of a company. It's what sets you apart in a crowded market and makes your customers feel a deep connection to your products or services. When your brand tells a compelling story, it resonates with people on a personal level, fostering trust and loyalty. This trust leads to repeat business and enthusiastic recommendations. I've seen firsthand how a clear and consistent brand identity not only attracts loyal customers but also draws in top talent who believe in your vision. It's this alignment that fuels sustainable growth and helps a business thrive.

A well-crafted brand identity also acts as a guiding star for all marketing efforts. It ensures consistency across all channels, from social media to packaging, creating a unified experience for customers. This consistency builds brand recognition, making it easier for customers to identify and choose your products amidst the noise of the marketplace. Furthermore, a strong brand can command wide recognition and high engagement, as customers are often more likely to interact with and recommend a brand they trust and admire. Investing in your brand identity is not just about aesthetics; it’s about building a foundation for long-term success and making your mark in the industry.

This past weekend, the significance of Juneteenth was celebrated with an event that highlighted both historical importance and cultural vibrancy. A special logo was created to commemorate the occasion, symbolizing freedom and heritage. A live painting was also unveiled during the event, capturing the essence and spirit of Juneteenth. The painting was a dynamic, evolving piece of art that was enjoyed by the attendees, creating a memorable and engaging experience. This celebration not only honored a crucial moment in history but also fostered a sense of community and inclusivity, demonstrating the power of collective celebration and cultural awareness.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #design, #logo, #mural, #painting, #juneteenth, #parade, #branding, #theroncookart

Creativity with Purpose: the #DontQuit Design Contest

May 28, 2024Don't Quit

Hello Creatives!

We have something truly special in store for you! At DontQuitOmniversity, we are dedicated to raising awareness and supporting those in need through the power of creativity and resilience. That’s why we're thrilled to announce an exciting new contest that is just around the corner.

Inspired by our exclusive parable, 'Beautiful Black Butterfly,' we are launching the #DontQuit Design Contest. This is more than just a contest; it's a chance to be part of a movement that supports and uplifts those struggling with life's challenges.

Stay tuned for more details coming soon! Make sure you're following us on Instagram @dontquitomniversity and keep an eye on our updates. Your creativity could shine at our special event in October, Metamorphosis. You won't want to miss this opportunity!

#Metamorphosis #DontQuitOmniversity #Creativity #ComingSoon"

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart

Empowered by Opportunity

May 14, 2024Don't Quit

We're thrilled to share the fantastic news of our success at the Financial Lending & Innovation Collaborative (FLIC) grant program hosted by Alvernia University Opake Institution.. After months of dedicated effort and preparation, our pitch has earned us a $5000 grant, a significant boost for our continued growth. This accomplishment is a testament to the importance of programs like FLIC's microgrant initiative, which recognizes the challenges early-stage entrepreneurs face and provides vital support. We're immensely grateful for this opportunity and excited to showcase our Visual Communication Packages, which offer innovative solutions for businesses and individuals alike. With our creative and tailored approach, we're confident that our packages will not only meet but exceed the expectations of our clients. Thank you to Alvernia University , Opake Institution , County of Berks and all our supporters for their belief in our vision and our commitment to making a meaningful impact.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding

Embracing Creativity: Lessons Learned at BVFW

April 30, 2024Don't Quit

My time at BVFW in ATL was a whirlwind of inspiration and discovery. Amidst the vibrant chaos of the event, I found myself engaged in a truly transformative dialogue with a film director. This unexpected encounter shifted my perspective on visual art and branding in ways I never anticipated.

As we conversed amidst the bustling energy of BVFW, I was drawn into a world where storytelling transcended traditional boundaries. The film director's insights were not only enlightening but also deeply inspiring. They spoke of the dynamic synergy between fashion and film, revealing the untapped potential for collaboration and innovation within the creative realm.

This exchange served as a profound educational awakening for me. It showcased the interconnectedness of different mediums and emphasized the importance of authenticity and emotion in captivating an audience. As I absorbed their words, I began to realize the transformative power of interdisciplinary collaboration.

Each interaction at BVFW left a lasting impression on me. From fellow creatives to designers and enthusiasts, I was grateful for the diverse perspectives and insights shared. These encounters contributed to the rich tapestry of my journey, shaping the way I approach my craft.

Departing from BVFW, I carried with me a renewed sense of purpose and a hunger to explore new avenues in my branding journey. Inspired by the lessons learned and the connections made, I am eager to infuse my work with newfound insights and embark on a journey of exploration and experimentation.

In hindsight, I am deeply grateful for the opportunity to have been a part of such an inspiring event. Each moment was a reminder of the boundless possibilities that lie within the intersection of fashion, film, and branding. With a heart full of gratitude and a mind brimming with inspiration, I look forward to the adventures that lie ahead in my creative journey.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #intern, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #dontquit, #colors, #visa, #dior

Green Sprouts & White Plates: The Vibrant Rebranding Journey of Clean Plate Vegan Restaurant

April 09, 2024Don't Quit

Abstract: This case study delves into the transformative journey of Clean Plate, a vegan restaurant, through visual rebranding. By evolving from a simple plate image to a logo featuring all-white design with playful plant imagery, Clean Plate aimed to align its brand with its core values and attract a wider audience. The rebranding significantly impacted brand perception, attracting new customers and enhancing loyalty.

Introduction: Clean Plate, a vegan restaurant, recognized the importance of visual identity in capturing the essence of its brand and connecting with its audience. In response, it embarked on a visual rebranding journey to revitalize its image.

Background: Originally represented by a basic plate image, Clean Plate sought to differentiate itself and stay relevant in the competitive vegan dining landscape. Understanding the significance of aligning its visual identity with its values, Clean Plate decided to undergo a transformative rebranding process.

The Rebranding Process: Clean Plate collaborated with Brand smARTS to conceptualize a new logo that encapsulated its commitment to plant-based cuisine and sustainability. The result was an all-white logo design adorned with playful plant imagery, symbolizing freshness, health, and eco-consciousness.

Implementation and Rollout: Once the new brand identity was finalized, Clean Plate implemented it across all touchpoints, including signage, menus, website, and social media platforms. The rollout was accompanied by a targeted marketing campaign to introduce the rebranding and highlight its unique value proposition to both existing and potential customers.

Impact and Results: The rebranding received positive feedback, boosting foot traffic, social media engagement, and brand visibility.

Check them out

Location: 35 N 6th St , 1st FL , Reading PA 19601

IG: cleanplates_cafe

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #communications, #education, #logo, #inspiration, #brandsmarts, #branding, #marketing, #design, #veganfood

Branding vs Marketing "Interdependence"

March 13, 2024Theron Cook

Interdependence: Marketing and branding are interconnected and complement each other. Effective marketing can enhance brand awareness and reputation, while a strong brand can positively influence marketing efforts and customer loyalty.

**Budget-Friendly Tips to stay connected :** Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.
By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #artislife, #publicart, #visualcommunication, #community, #collaborations, #marketing, #advertising, #painting, #art, #book, #branding, #theroncookart, #colors, #dontquit

Fresh Perspectives: Redefining Your Brand Identity

March 12, 2024Don't Quit

Regularly evaluating and refreshing your brand identity is vital in today's fast-paced business environment to remain competitive and resonate with consumers. Here's why it's crucial and how to do it on a budget:

Evolve with Change: Consumer preferences and market dynamics evolve rapidly. Regular evaluation ensures your brand remains aligned with the current landscape, adapting to changes like shifts in demographics or product offerings.

Values are the Heartbeat of Your Brand: Industries are always evolving, with new competitors emerging. Regular updates ensure your brand stands out while maintaining consistency across all touchpoints, establishing trust and recognition among consumers. With societal tides changing, it's essential to ensure your identity still reflects valuable values while connecting with your audience on a deeper level.

Trendy Transformation: As societal values shift, brands must ensure their identity reflects these changes to connect with their audience. A refreshed brand identity can generate excitement, attracting new customers while re-engaging existing ones.

Perception is Reality: Perception influences consumer behavior significantly. Regular evaluation helps improve how your brand is perceived, positioning you effectively against competitors. It also reflects your brand's growth and evolution, signaling to consumers that you're progressive.

Budget-Friendly Tips to stay connected : Utilize free or low-cost market research tools, conduct DIY brand audits, tap into internal resources, and seek feedback from existing customers. Leverage online learning resources, focus on high-impact changes, explore affordable design solutions, and take an iterative approach.

By combining these strategies, you can conduct a thorough evaluation and refresh your brand identity effectively within budget constraints. Remember, creativity, resourcefulness, and strategic prioritization are key to success in this process.

Unveiling Our Debut Experience: Branding vs. Marketing

March 05, 2024Don't Quit

🚀 Get Ready to Spark Your Creativity! 🚀

Exciting news! Our highly anticipated livestream is about to launch, and is set to ignite your creativity. Join us as we delve into the captivating world of Branding versus Marketing, focusing on crafting your unique creative identity.

Whether you're a seasoned professional or just starting out, this experience promises to deliver actionable insights and inspiration to fuel your creative journey.

Tune in or risk missing out on rewiring your creative mindset! 🎧✨

PS: Join in and Listen closely: to tomorrow's livestream for a chance to snag these hoodies at 20% off with a special promo code announcement ! 🎧

SHop now

*BRANDING INSIDE OUT WITTH INTENTIONAL ART.*

Incorporating Art into Marketing

February 27, 2024Theron Cook

Dive into the captivating fusion of art and marketing!
This week, we're thrilled to partner with Enersys for an exciting corporate painting session, showcasing how storytelling can take on diverse expressions. WE explore the power of visual storytelling and emotional resonance in branding. Don't Quit couldn't be prouder of the master piece that came from the unity and collaboration. #ArtMeetsMarketing #BrandStorytelling #enersys #unity #dontquit #brandsmart

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit, #collaborations

Creativity Workshop

February 22, 2024Don't Quit

Topic of discussion,
"How to achieve creativity through identity."
… Internal adjustments to improve external steps.
- Self-awareness
"Pain will leave you once it has finished teaching you"
- Bruce Lee
Recap photos by Fabiola Flores & Leo Diaz

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categories art, Brand smARTS, branding, don't quit, Identity, learning, Theron Cook, teaching
tags #brandsmarts, #communications, #marketing, education, painting, Art, artlife, #inspiration, #identity, article, #branding, theroncookart, #visualcommunication, community, #dontquit

Celebrating Our Amazing Clients this Valentine's Day! ❤️

February 14, 2024Theron Cook

Clean Plates Vegan Food Drinks & More!
Location: 35 N. 6th St. 1st Floor Food Court Reading PA

Client Journey to success

Meet Keisha Benz a young, tech-savvy entrepreneur passionate about her business and is in need of a brand identity visual communication logo design to establish a strong presence in the market. She understands the importance of visual communication and is
eager to create a logo that reflects her brand's personality and values. Keisha wants her logo to be memorable and instantly recognizable.

Mindset:
Keisha is highly motivated and ambitious. She believes that a strong brand identity will help differentiate her business from competitors
and attract a loyal customer base. She is willing to put in the time and effort to create a visually appealing logo design that resonates with her target audience.

Budget:
Keisha understands that a well-designed logo can have a significant impact on her brand's success and is willing to invest a reasonable
amount of money. She has set aside a budget to work with a professional logo designer Brand smArtS, as she values quality and expertise. The rest is history!

Congratulations on your new location. Much success and prosperity!

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #marketing, #, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

Celebrating Our Amazing Clients this Valentine's Day!

February 13, 2024Don't Quit

Hey DQ Butterflies,

With Valentine's Day right around the corner, we couldn't let the occasion pass without expressing our heartfelt gratitude to each and every one of you. You're the heartbeat of our business, and we're here to shout it from the rooftops: we love our clients! Let's take a trip down memory lane, shall we? From our very first encounter to the countless milestones we've celebrated together, the journey has been nothing short of amazing. It's the shared experiences, the highs, and even the occasional challenge that have brought us closer and made us stronger as a team. But what really sets our relationship apart is the personal touch. We're not just a company; we're your partners in success.

Whether it's tailoring our services to fit your unique needs or going the extra mile to surprise you with something special, we're always here to make your experience unforgettable. And let's not forget the celebrations! From the small wins to the big victories, every success is worth celebrating when we're in it together. So here's to you, our incredible clients. Thank you for your unwavering support, your loyalty, and your trust. We're honored to be a part of your journey, and we can't wait to see what the future holds.

"Be the magnet of LOVE"

Don't Quit!

From here at Don't Quit Omniversity, happy Valentine's Day! Here's to many more memories, successes, and celebrations together. Feel free to leave a comment telling us your favorite memory.

categories art, Brand smARTS, branding, don't quit, love, Identity, Theron Cook
tags #marketing, #intern, #omniversity, #communications, #education, #logo, #advertising, #hoodie, #painting, #art, #, #artlife, #inspiration, #book, #brandsmarts, #identity, #mural, #artislife, #branding, #publicart, #theroncookart, #visualcommunication, #community, #colors, #dontquit

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June 26, 2025Theron Cook

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Connecting through art at our community events.

CupCake Attack Youth Competition Congrats to Lilly

Live painting & Celebrating Jim Yocum

February 13, 2025Theron Cook

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