Blog

VOiCEup Berks Unsung Hero Campaign

February 13, 2025Theron Cook

Throughout February, VOICEup Berks celebrates the incredible contributions of Black individuals in our community. Theron Cook is one of many honorees for this year.

Read below for some highlights & impact that he has had on our community.

Thank you Christi Terefenko and the VOICEup Berks team!

Christi Terefenko (she/her)

Executive Director

VOiCEup Berks

Youth Volunteer Corps of Reading

201 Washington St, Ste 547

Reading, PA 19601

484-706-9364 (office)

www.voiceupberks.org

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose
tags #theroncoookart, #brandsmarts, #branding, #blkhistory, #dontquit, #love

Expressions of Love: Paint, Sip, & Vibe Experience 💕

February 13, 2025Theron Cook

February is a perfect month to embrace self-love, recognizing its profound impact on mental health and the vital role of creative outlets in self-expression.

At this event we painted my signature heart rose design… (Which is two symbols of love ❤️ 🌹).

We Tapped into Color psychology and how colors influence emotions, behaviors, and perceptions. In this context, we created a monochromatic painting with the colors red and pink palette.

Red: often associated with love, passion, and desire. It evokes strong emotions and is known to stimulate energy and excitement. Red can also symbolize romance and deep affection.

Pink: represents tenderness, compassion, and affection. It is often seen as a softer, more nurturing version of red. Pink promotes feelings of calmness and warmth, making it ideal for expressing love in a gentle and caring manner.

The combination of Red and Pink used together creates a harmonious palette that conveys a balance of passion and tenderness. Evokes feelings of love, affection, and connection. Enriching the emotional experience. Thank you!

Enjoy the event photos by: “Mjay Media Event Photography”

Location: Queen’s Cafe

Sponsors: “Miguelito’s Cupcakes”, “BalloonMe” “Mjay Media Event Photography”

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting
tags #paintnsip, #painting, #art, #rose, #heart, #roseheart, #heartrose

Martin Luther King Jr. Celebration and STAR Focus Event.

January 30, 2025Theron Cook

Theron Cook live painting at the Martin Luther King Jr. Celebration and STAR Focus Event.
VOiCEup Berks a night celebrating the life, values, and ideals of MLK Jr. This free event was open to ALL ages took place at the Reading Public Museum. Our STAR (Stand Together Against Racism) students spoke about their initiative and leading mini-projects for community members to promote change and growth.

Members of the Reading Symphony Orchestra performed as well.

Time lapse video of event.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #music, #intern, #omniversity, #design, #communications, #education, #artlife

Feature Exhibit: "Mural Makers" Art Reception at The Art Plus Gallery

January 16, 2025Theron Cook

Inside stories and creative updates on towering artistic talents. behind our town’s iconic Mural collection.

ARTISTS: Theron Cook, Gregory Didyoung, Suzanne Fellows, Yenna Hill, Alexander Kline, Beverly Leviner, Treasure Lopes, Joyce Mears, Mike Miller, Marian Njai, Rafael Nuñez, Edwin Ortiz, Andrew Pochan, Leslie Ramos, Pam Roule, Juan Ruiz, Anhia Santana, Anna Schweigert, Adam Serrano, Linda Slovitsky, Kimberly Tetley & Kristen Woodward.

Show runs Jan. 1-31.

Reception was open to the public: Friday, Jan. 10, 5-8pm

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #painting, #artlife, #art, #brandsmarts, #branding, #gallery, #theroncookart

Theron Cook Art x RIZE Program Solidarity Mural at Barbey's Park

November 21, 2024Theron Cook

Solidarity Mural

Art is more than creativity! it's transformation. We see firsthand how art has the power to shift perspectives, inspire action, and rebuild lives. It serves as a safe space for expression, a catalyst for healing, and a bridge across community divides.

For many youth in our community, art is a path toward resilience, providing an outlet to channel pain into purpose and passion into peace.

Through our programs, we're changing community norms by making space for youth voices, empowering them to envision and create the change they want to see.

Art is the heartbeat of our mission driving empathy, unity, and hope.

Together, let's continue to shape a world where art saves, heals, and transforms.

Thank you to our resident artist@theroncook for bringing the communities vision to life. Thank you to the @cityreadingpa for approving the design and believing in the mission. Most importantly to the youth, families and elders who helped create and paint the mural.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #art, #theroncoookart, #mural, #publicart, #design, #logo, #branding, #brandsmarts

2024 Father and Son Brunch Seminar hosted by The Forge Forum

November 14, 2024Theron Cook

Recap photos of the Living painting at the 2024 Father and Son Brunch Seminar hosted by The Forge Forum

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #communications, #education, #painting, #theroncoookart, #fatherandson, #design

"Artonomics" The Economy of Creativity

November 07, 2024Theron Cook

Writer and Activist Halim A. Flowers visits Reading PA with "Artonomics" The Economy of Creativity in a informative presentation and Q&A session at Alvernia University and. GoggleWorks Center for the Arts. Stay tuned for more….

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #communications, #logo, #hoodie, #intern, #education, #artlife, #theroncoookart, #inspiration, #brandsmarts, #identity, #halimflowers

The Metamorphosis Gala Recap Video

October 31, 2024Theron Cook

"The Metamorphosis Gala— the start of a movement… Don't Quit Omniversity, we’re not just offering education; we're building a space where creatives can feel safe, collaborate, and grow, both personally and professionally. To be continued…

The Metamorphosis Gala

October 24, 2024Theron Cook

SEE MORE PICS HERE

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #communications, #education, #branding, #brandsmarts, #theroncoookart, #metamorphosis, #mentalhealth, #SuicidePreventionMonth

Official Announcement 📣: Exciting Updates for the Metamorphosis Gala!

September 26, 2024Theron Cook

What to Expect?

The gala will feature a live and silent auction, where guests will have the chance to bid on exclusive art pieces and unique experiences. Proceeds from the event will be directed toward the future establishment of Don't Quit Omniversity, a groundbreaking initiative aimed at providing a collaborative space where creatives and entrepreneurs can engage in educational workshops, networking events, and mental health awareness programs. This hub will foster creativity and set up young and seasoned professionals for success by integrating art, business, and mental wellness.

"The Metamorphosis Gala is more than just a fundraiser—it's the start of a movement. With Don't Quit Omniversity, we’re not just offering education; we're building a space where creatives can feel safe, collaborate, and grow, both personally and professionally. This gala is our chance to bring people together to support something bigger than us—an initiative that’s built to last and impact lives for years to come," says Cook.

In addition, 10% of the gala’s proceeds will benefit The Real Deal 610, a nonprofit organization dedicated to addressing the needs of the youth in Berks County. The partnership with The Real Deal 610 emphasizes the connection between creativity and mental well-being, offering a holistic approach to empowering individuals through art and community support.

Seleda, Executive Director and Founder of The Real Deal 610, states, "Our youth face challenges that often go unnoticed. The funds raised through this gala will allow us to expand our services and reach more young people who desperately need support. Partnering with Theron and his foundation feels like a perfect alignment of creativity, community, and healing. Together, we’re giving our youth the tools they need to thrive."

Event Details:

Date: October 12, 2024
Time: 6 PM – 9 PM
Location: Reading Public Museum, 500 Museum Rd., 2nd Floor, Reading, PA 19611
Attire: Black Tie Creative

This exclusive event is expected to draw influential figures from the community, business leaders, and supporters of the arts. It’s a night that promises creativity, collaboration, and the chance to make a lasting impact.

**Official announcement 📣: Exciting Updates for the Metamorphosis Gala!**

We have less than 50 tickets left for The Metamorphosis Gala, I highly encourage anyone that has been thinking about it, to RSVP,… it’s that time.

RSVP Click Here

Enjoy pics from previous Art Gala’s

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, Suicide Prevention, teaching, Theron Cook
tags #entrepreneurship, #intern, #omniversity, #design, #communications, #education, #logo, #metamorphosis, #artlife, #theroncoookart, #inspiration, #brandsmarts, #identity

September is Suicide Prevention Month

September 19, 2024Theron Cook

**World Suicide Prevention Day!**
Community Health Fair and a Butterfly release to pay tribute to those we’ve lost.

Zumba- Combat-Kick-A-Thon Raising Awareness on Mental Health and Suicide Prevention Event.

Shoutout to Minnie Ocasio for allowing me to be apart of this great event. Mental health and suicidal prevention are very very important to me and I'm a huge advocate. One of the lessons life teaches us is Love what we have before life teaches us to love what we lost.

I love seeing people come together to support a great cause.

The live painting I was working on has to do with the inner work of balancing the mystery of the brain and secrets of the heart. Action is the cure to gain the wisdom to spend your time. Help is available and there are amazing people willing and able to help you #Getbetter & shoutout to Tremayne & all my therapist friends.

The finished painting along with a few other collaborations will be auctioned off at:

The Metamorphosis event Oct. 12th RSVP https://bit.ly/MetamorphosisGala

See you there.

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #SuicidePreventionMonth, #mentalhealth, #theroncoookart, #entrepreneurship, #omniversity, #communications, #education, #logo, #design, #metamorphosis, #branding, #brandsmarts

"Be A Seed And Grow As One" Mural

September 19, 2024Theron Cook

Start to finish progress pics of the latest mural "Be a SEED and grow as one.".. Wings to show you what you can become and Roots to remind you where you're from.

We plant seeds every single day, in the world and in others, with every thought we think, word we speak, and action we take. We have influence. We're making a dent in the universe and we matter, in a very real way. The greatest forces are intangible so I create my future with my imagination.

Don't Quit

Shoutout to @southofpenn.

@barrioalegriaco @loljarel & everyone involved for making this happen.

#theroncookart #dontquitmural

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #entrepreneurship, #design, #communications, #education, #mural

Latest Mural Project: "Reading Is A Blessing"

August 29, 2024Theron Cook

Reading is a lifelong skill that improves memory, builds a robust vocabulary and foundation of knowledge, and adds a richness and depth of meaning to life for all those who can access true, deep comprehension.

Enjoy this time-lapse video of the process of creating a mural from start to finish.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #communications, #education, #logo, #hoodie, #metamorphosis, #artlife, #inspiration, #books, #reading, #brandsmarts, #identity

Live Painting at the "Party At The Park" Community Event.

August 20, 2024Theron Cook

The importance of collaboration and community working together is the foundation to build resilience; empowerment, and transforms adversity into collective strength.

Spotlight on this community project and initiative lead by District2 Jaime Baez and many others...

Supported by the Theron Cook Art Don’t Quit foundation. The live painting will be auctioned off at the Gala Oct. 12th 6-9pm at the Reading Public Museum

Please RSVP now early bird special here https://www.eventbrite.com/e/the-metamorphosis-tickets-950903938277?aff=oddtdtcreator

Huge Announcements to come. So stay tuned...

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags community, #entrepreneurship, #community, #omniversity, #design, #logo, #metamorphosis, #artlife, #inspiration, #brandsmarts, #identity

Live Painting At "Unplugged At The Plug" Event.

August 15, 2024Theron Cook

Live Painting At The "Unplugged At The Plug” event.

Collaboration with music artist KnoChill x Visual Artist Theron Cook

Finished Painting will be auctioned off at the METAMORPHOSIS GALA

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #music, #knowchill, #education, #logo, #metamorphosis, #artlife, #communications

Elevate Your Community Impact: Partner with Us for The Metamorphosis Gala

August 08, 2024Theron Cook

Sponsor Opportunity

The Theron Cook Art Don’t Quit Foundation, INC is currently seeking sponsorships: Founded by award-winning muralist and brand strategist Theron Cook, the foundation aims to serve the community through art. With over 16 years of experience, Theron provides educational and entertainment services such as visual art exhibitions, interactive exhibits, and workshops in art to inspire.

Don’t Quit Omniversity, a new, multifaceted organization connecting creatives and business owners, bridging the gap and misconceptions between the two to enhance the strategic execution of business and branding. We’re currently organizing a fundraising event "Metamorphosis" with the goal of raising funds to support creatives and business owners throughout our community. We’re reaching out to potential sponsors who share our vision of empowering individuals to succeed in their entrepreneurial endeavors. In return for your support, we offer various levels of recognition, as outlined at this link: C lick here to l earn more .

By partnering with us, you’ll not only be investing in the growth and development of creatives and businesses but also making a tangible difference in our community. Additionally, 10% of the proceeds will be allocated to a suicide prevention program, underscoring our commitment to social responsibility. We would be honored to have your company’s support for this important cause. Through The Metamorphosis Gala fundraiser event, we aim to support transformative educational programs and vital mental health initiatives, creating a brighter, more creative future.

Please let us know if you’re interested in discussing sponsorship opportunities further. Thank you for considering this partnership. Together, we can create positive change and support those who need it most. Warm regards,

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #entrepreneurship, #omniversity, #design, #communications, #education, #logo, #inspiration, #artlife, #brandsmarts, #metamorphosis

Annual Emerging Entrepreneurs Academy Banquet and EXPO EEA Class of 2024

August 02, 2024Theron Cook

Honoring the students representing Berks County local high schools who have completed the Emerging Entrepreneurs Academy Summer Program, as well as the local businesses people who have contributed to the program like Don't Quit Omniversity. The students spent 6-weeks of their summer vacation to better prepare for their life and career. Congratulations to our two interns Emanuel Flores & Christian Linares

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #EEA, #omniversity, #design, #communications, #education, #logo, #artlife, #inspiration, #brandsmarts, #identity, #entrepreneurship

"BetterView Mental Health Mural Project" #Getbetter (Behind the Scenes)

July 26, 2024Theron Cook

Theron Cook Art Don’t Quit Foundation, INC, Don’t Quit Omniversity is an avid mental health and creativity advocate. This month we had a great opportunity to collaborate with Betterview Counseling and Trauma Recovery to create a mural for their new location. Betterview Counseling and Trauma Recovery is a mental health practice dedicated to the effective and evidence-based treatment of a variety of mental health issues. Their aim is to reduce the stigma that is placed on mental health services and bring healthy mindfulness practices and improved mental stability to the forefront.

Betterview conveniently offers telehealth services only at this time and evening/weekend hours are available. They only use evidence-based practices and ensure that strict confidentiality is enforced. You can be assured that receiving services from Betterview is a step in the right direction.

Stay tuned to see finish mural and to learn more about this collaboration.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #mentalhealth, #omniversity, #design, #communications, #education, #artlife, #inspiration, #brandsmarts, #identity

Collaborative Art Mural at Downtown Reading's ColorFest Block Party

July 16, 2024Theron Cook

Downtown Reading's ColorFest Block Party & Nemesis community Fitness 4th Annual Color Run!! & a Collaborative Art Mural guided by Reading's own @theroncookart

(Recap Photos Below)

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categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #intern, #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural, #publicart, #visualcommunication, #community, #collaborations, #marketing

Everyday is the beginning ...

July 12, 2024Don't Quit

My journey from basketball to fine arts is the soul of our company's story. I poured my heart into basketball, but everything changed when I received a gift of a paintset from my father. That moment ignited a deep passion within me, revealing a new path. Art became my sanctuary, a way to express my emotions and find solace amidst life's storms. I immersed myself in it, painting murals and connecting with the spiritual side of art that resonated deeply within me.

My father's support was crucial. He encouraged my artistic pursuits, from asking me to create a sign for his peanut business to providing me with my first paint set. His belief in my talent was a guiding light, especially during the tough times. Losing my job and facing financial hardships tested my resolve, but I turned to art as my anchor. An internship at Vibe magazine broadened my horizons, showing me the interplay between art and business. Starting my own publications taught me to blend creativity with entrepreneurship, navigating challenges with unwavering determination. Every step of the way, I relied on my motto, "Don't quit!"—a mantra that became my lifeline, guiding me through adversity.

Today, this journey shapes our company's mission. We are growing steadily, devoted to transforming struggles into strengths and using art as a medium for spiritual and personal growth. Our brand is a testament to the power of resilience, the beauty of persistence, and the endless possibilities that arise from a spirit that refuses to give up. We continue to expand, touching more lives and inspiring others to embrace their own transformative journeys.

categories art, Brand smARTS, branding, don't quit, Identity, learning, love, luxury, painting, rose, teaching, Theron Cook
tags #omniversity, #design, #communications, #education, #logo, #hoodie, #artlife, #inspiration, #brandsmarts, #identity, #mural

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Live Painting At The "Unplugged At The Plug” event.

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July 12, 2024Don't Quit