TC
Theron Cook
Become The Magnet Of Love.
Art is everything, and everything is art.
Don’t Quit!
Award winning Muralist & Brand Strategist with over 16 plus years of experience across all branding disciplines. Founder of Don’t Quit Omniversity. Serving creative students and business owners with visual communication systems for marketing with an inspirational education experience. Transmuting from inside out personal & business growth system called,“Brand smARTS”.
Philosophy is Don’t Quit
TCA Don’t Quit Foundation INC.
Servicing the community through art.
Educational & Entertainment services namely, visual art exhibitions, interactive visual art exhibits; providing an online workshop in the field of art & photography. All to educate and entertain young adults to interact with, learn from and be entertained by the visual arts.
THERON COOK Art Exhibits
Curriculum Vitae
Selected Exhibitions & Highlights
2024
• BVFW x Dior Fashion Art Event ATL
• Alvernia University (The Miller Gallery) - “IDENTITY”
2023
• Alvernia University “The Miller Gallery” BHM
• 2019
• Reading Public Museum “Imagine Art Workshop”
• Art Gala Philadelphia
2018
• Art Gala Philadelphia
2017
• Spreadartnyc $500 Art show NYC Finest
• Bishop Gallery "20 BIG Years Art Show" – Group Exhibition, Brooklyn NY
• Art Gala Philadelphia
2016
• Industry City "I Am Art" – Group Exhibition, Brooklyn NY
• Living Art Gallery – Group Exhibition, Brooklyn NY
• Caelum Gallery – Group Exhibition, Chelsea NYC
• Art Gala Philadelphia
• Chashama Gala Art Show – Group Exhibition, Times Square NYC
• Holy Art Show – Group Exhibition, Brooklyn NY
• Hydra Artist Studios Gallery – Group Exhibition, Reading PA
2015
• Dimensions: A taste of reality – Group Exhibition, Reading PA
• Art In The Open – Reading PA
• Pop up Shop Art project – Redesign Reading PA
• Bike Hub Mural – Redesign Reading PA
• The Plug Sneaker Store Interior Design & Mural – Reading PA
• Emerge Arts – Group Exhibition, Philadelphia PA
• Mi Casa Su Casa Cafe – Solo Exhibition, Reading PA
2014
• The Thinker: – Solo Exhibition, Alvernia University PA
• Our planet Earth: – Group Exhibition, G.A.P.S. Gallery Above Pen PA
2013
• Artist Of The Year:
• Black History Month Exhibit: – Two man Exhibition, Alvernia University PA
• Love: – Solo Exhibition, Kutztown University PA
• I Want The World To See: – Two man Exhibition, Google Works Center for the Arts PA
2012
• RAW – Group Exhibition, Philadelphia PA
• Perfect Harmony Without Saying A Word: – Solo Exhibition, Google Works Center for the Arts PA
2007
• Man Vs. Machine: – Solo Exhibition, ACOR Gallery Google Works Center for the Arts PA
2005
• Da Vinci Art Gallery: – Group Exhibition, Philadelphia PA
• City Expresso Gallery: – Group Exhibition, Reading PA
2003
• Berks Arts Council Pagoda Gallery: – Group Exhibition, Reading PA
• Art Plus Gallery: – Group Exhibition, Wyomissing PA
It all started when…
My story began with a love for art. As a kid, I drew everything from Ninja Turtles and the Wu-Tang Clan symbol to Mortal Kombat characters and bubble letters. Although basketball was my first passion, an unexplained foot condition forced me to pivot. This setback led me to art, which became my passion and therapy. I discovered that art allowed me to express myself and find the discipline I once found in basketball. My father recognized my enthusiasm and asked me to create a sign for his peanut business, marking the start of my serious artistic endeavors.
High school deepened my connection to art, especially when a teacher introduced me to a technique of creating from scribbles. This method, combined with my spiritual upbringing—my father was a preacher—infused my work with deeper meaning.
After high school, I pursued art education in Philadelphia. I started with illustration but switched to advertising and design after discovering art history's spiritual dimensions. This led to an internship with Vibe magazine, an experience that opened my eyes to the business side of art.
The journey was intense. I balanced multiple jobs, a demanding commute, and health challenges, including a diagnosis of asthma and blood clots in my lungs. These health scares were wake-up calls, pushing me to prioritize my well-being and spiritual connection.
Post-college, I co-founded TAP and Mute magazines, exploring music, art, fashion, and technology. Despite initial successes, the ventures faced challenges, prompting me to learn new skills in clothing design and screen printing. This led to the "Mute the Ha8ter" campaign to revive Mute magazine.
Living in New York exposed me to the art world’s intricacies. I started live painting, body painting, and ventured into UX design. I created "Butterfli3ffect" to reflect my transformation from an introverted caterpillar in Pennsylvania to a confident butterfly in New York. This journey inspired a series of 33 butterfly paintings, each depicting different concepts.
Today, I integrate my artistic skills into business ventures—designing watches, sneakers, and toys, conducting workshops, and developing tech innovations. My motto is simple: Don’t quit. This journey is about perseverance and transformation, embodying the essence of Metamorphosis.
Don't Quit Omniversity Founded by award-winning muralist and brand strategist Theron Cook, Don’t Quit LLC is seeking financial support. Our mission is to provide comprehensive education and resources to creatives and business owners, fostering authentic connections and meaningful impacts through creative solutions. This project aims to empower individuals in the inner city of Reading, PA, and beyond, promoting personal and professional growth, mental health, and community well-being.
Don't Quit Omniversity is an innovative service designed to unite creatives and business owners, offering them the education and resources needed to create lasting, positive change. Our vision includes the acquisition and development of a property that will serve as the central hub for this initiative. This space will host workshops, seminars, art exhibitions, and interactive events, providing a nurturing environment for learning, creativity, and community engagement.
Goals and Objectives
Launch Educational Services: Implement a series of workshops, seminars, and interactive events designed to educate and empower creatives and business owners.
Support Mental Health and Well-being: Offer creative outlets and resources that promote mental health and resilience.
Foster Community Engagement: Create a vibrant, supportive community hub that encourages collaboration and innovation.
Impact and Outcomes
The development of Don't Quit Omniversity will have a transformative impact on our community:
● Empowerment through Education: Provide comprehensive education and resources to help creatives and business owners achieve their goals.
● Mental Health Support: Offer programs that promote mental well-being and resilience through creative expression.
● Community Growth: Establish a central hub that fosters creativity, innovation, and community engagement.
● Sustainable Impact: Create a lasting resource that will continue to benefit the community for years to come.
In Conclusion
Reading, PA, particularly its inner-city areas, faces significant challenges, including limited access to educational resources, mental health support, and creative outlets. Don't Quit Omniversity aims to address these gaps by providing a holistic approach to education and personal development.
Don't Quit Omniversity is a bold and necessary step towards empowering our community through education, creativity, and collaboration with other organizations. By supporting this initiative, you are investing in the future of Reading, PA, providing essential resources and opportunities for individuals to thrive both personally and professionally.
We deeply appreciate your consideration of our operational financial support request and your commitment to fostering positive change. Thank you for helping us create a brighter, more creative future.
Warm regards,
Theron Cook
Founder, Don’t Quit Omniversity
Email: theroncook7@gmail.com
Cell: 646.867.9861
Mission: To service, inspire, educate, and empower creative students and business owners through visual communication solutions for marketing.
Vision: Bring diverse communities together with visual art communications.
Values: Quality and Customer Service Principles Virtues: Integrity Respect, Honor, Dignity, Authenticity,Collaboration, & Storytelling
The Best Medicine Is Trying
The Only Visuals That Connect. (Intentional Art)
Meet The Team
TCA Don’t Quit Foundation INC.
Board Of Directors
Vice President
Ronai holds a BA in Corporate Communications + an MA in Digital Media Studies + has since gained valuable experience that has made her drive to succeed in the public relations + marketing industry stronger than ever.
Board Treasurer
Meggan Kerber Associate Vice President of Institutional Advancement of Alvernia University
Board Secretary
Monique Johnson: Bringing awareness to mental health within all cultures owner of Abnormel Apparel LLC. Master's degree in Clinical Counseling from Eastern University.
