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Creativity Workshop

Don't Quit

Topic of discussion,
"How to achieve creativity through identity."
… Internal adjustments to improve external steps.
- Self-awareness
"Pain will leave you once it has finished teaching you"
- Bruce Lee
Recap photos by Fabiola Flores & Leo Diaz

Harnessing Emotional Power Through Visual Language

Don't Quit

Dear Don't Quit Community,

In this edition of the "Don't Quit," we delve into the profound world of emotional design, where visuals become a language that speaks directly to the heart. Join us as we explore the transformative power of visual language in the entrepreneurial journey, tapping into emotions that fuel resilience, passion, and unwavering determination.

Creating a harmonious connection with your audience's emotions through intentional visual choices involves a thoughtful and strategic approach to design. This includes understanding the emotions you want to evoke, selecting colors that resonate with those emotions, choosing fonts that convey the right tone, curating evocative imagery, balancing layout elements, maintaining consistency across platforms, telling a compelling visual story, understanding your audience, testing and iterating based on feedback, and ensuring accessibility and inclusivity in your design. By integrating these considerations, you can craft a visually engaging experience that not only captures attention but also deeply resonates with the emotions you aim to evoke, fostering a strong and lasting connection with your audience.

Why Don’t Quit and how is this considered in each design?

Visit our Instagram to learn about color psychology



Omniversity newsletter

Theron Cook

Welcome to the inaugural edition of the Don't Quit Omniversity newsletter! We are thrilled to have you on board as we embark on an exciting journey of creative education and personal business growth.

At Don't Quit Omniversity, we are dedicated to serving creative students and business owners like you, providing unique and innovative visual communication systems for marketing. We believe that effective marketing goes hand in hand with inspirational education, and that is exactly what we aim to deliver through our comprehensive range of products and services.

Our flagship program, "Brand smARTS," is designed to help you transmute from the inside out, combining the worlds of personal branding, marketing, and art. We firmly believe that your personal brand is the essence of your business, and by harnessing the power of art, we can create a transformative experience that sets you apart from the competition.

In each edition of our newsletter, you can expect a wealth of valuable insights, tips, and resources. From expert advice on enhancing your visual communication strategies to inspiring success stories from fellow creative entrepreneurs, we are committed to providing you with the tools and knowledge necessary to unleash your full potential.

We invite you to join our community of like-minded individuals who are passionate about leveraging the power of creativity to shape their businesses. Together, we will explore the endless possibilities of visual communication systems and celebrate the remarkable fusion of art and business.

Thank you for choosing Don't Quit Omniversity as your partner on this incredible journey. We are honored to be the liaison between your personal brand, marketing goals, and the world of art. Get ready to unlock your true potential with us!

Stay tuned for our next edition, where we will dive deeper into the world of visual communication systems and how they can revolutionize your marketing efforts.

Warm regards, Theron Cook 
Founder, Don't Quit Omniversity

How to paint a portrait. A quick time-lapse Tutorial guide. Portrait of Lonnie Walker. Enjoy!

Theron Cook

Here is a demo video "A brief beginners guide to drawing and painting a portrait". In this video I am teaching you how to start the drawing of an image, using a reference image and how to paint it. creating layers over the under painting. I am encouraging the use of many colors such as blues and red which some people may not associate with being "skin tones" that you would use in a portrait painting. The video is intended for you to paint along with me. Of course you can pause the video and really take your time with the artwork. This is a Timelaspe video & the process is defenitely speed up. I have taken my time to create this tutorial or "how to" video so I really hope that it will prove helpful to some of you amateur artists out there. This video is intended for absolute beginners. Please note, this portrait is NOT intended to be a perfect painting. I am simply trying to encourage people who may be wanting to refresh their skills or take up painting the figure/portrait from the very start.

Pen Street: City Of Poems x Theron Cook Art

Theron Cook

Collaboration project with Pen Street: City Of Poems This is an unfinished abstract surreal styled painting that consists of selected images ideas & concepts that were inspired by the poem titled:

”Working For The Opposition” by Nelson De La Cruz

One of the main lines from the poem that sparked my creativity is: “The frames of the wind flicker between scenes positioning you to play your part. Unapologetically

From reading this line I began the visual storytelling. Creating a vibe & or mood with the idea of Morning Noon & night 24 7 concept I choose the images and concepts that work as metaphors for the word play & perspective of the writer, capturing the meaning and message of the poem. By creating a abstract surreal #24 #7 as the main attraction to the painting hoping to achieve a sense of the daily cycle, daily grind, daily battles & daily choices of a person facing conflict of interest in their own mind. One example of the images that I choose to make up the main image as a metaphor is the roll of (money) wrapped in a rubber band. Representing the fruits of labor. The resistance becomes toxic when the time energy & work that you sacrifice for money isn’t aligned with your peace & growth. Other images I incorporated: water, tree, wheel, rose, bubble, clouds, lotus, human figure, & a few other images within. You can use your imagination to put together your own interpretation or version of the painting by identifying images that you see within the painting. Hope you Enjoy! Thank you! Please feel free to like share or comment.

Stay safe.

Don’t Quit!

theroncookart.com

Introduction To Painting Classes with Theron Cook x GoggleWorks

Theron Cook

A friendly reminder: 
"Introduction To Painting Class" (Session B) is starting March 7th.

Introduction to Painting: Session B

INSTRUCTOR: THERON COOK


March 7—April 4, 2020 / 5 sessions
Saturday 5:00PM—8:00PM
Skill Level: All Levels
Ages: 14+

The course will offer an introduction to the fundamentals of painting. Students will explore traditional and contemporary techniques and methodologies through a variety of subjects including imagination, still life, self portrait, landscape, and the figure. This introductory studio painting course provides an emphasis on materials, techniques, and safe studio practices.

Please bring a sketchbook, pencils and a pack of variety brushes with you to class. 

Register here: https://goggleworks.org/event/introduction-to-painting-session-b/

After School Arts Program

(ASAP) Classes at the
GoggleWorks Center for the Arts. Free for ages 7-17 residing in Berks County.

For more info click this link: https://goggleworks.org/programs/asap/

Transformation x Theron Cook x The United Way x YMCA

Theron Cook

Transformation TL Second "Recovery Speaks" speaker event with main speaker Bob Scheffler CEO of Haven Behavioral Hospital share his powerful and inspiring story of addiction & recovery. Visual artist Theron Cook presented a painting that he created for Lee Cruz's vision of what recovery was like for trauma, addiction, and recovery. The event was a great success. Many thanks to "The United Way" for making this event possible & the YMCA of Reading for hosting it.

GoggleWorks x Theron Cook Art Presents: New Teachers Art Exhibition

Theron Cook

The exhibition is in the “Schmidt Gallery” on the 2nd floor of the GoggleWorks. This “New Teachers Art Exhibition” showcases the newest art instructors talents. Featuring visual artist: Theron Cook, Painter: Angela Lapioli, Photographer: Dan Lodell and Bronwen Hazlett, Glass artist: Danny Polk, and Woodworker: Matt Brown. If you missed the opening reception you can view the exhibit up until Feb. 9th 2020.

Stay tuned for more…

Enjoy the recap video & photos below.

Don’t Quit!

Thank you!

Santander x Theron Cook Art

Theron Cook

Recap video of a Candid discussion on awareness, navigation & resolution on "bias in the workplace" coinciding with live painting by Theron Cook. Top executives describe some of the bias they have experienced in their career, how they overcame that bias, and the growth along the way... Visual artist/ live painter: Theron Cook created a powerful butterfly image representing the mindset, & process of what it takes to minimize bias.

You can see the finished painting at one of your local Santander Banks across the US. The art will be traveling from state to state to each bank for the rest of 2020.

For more info visit theroncookart.com

Don't Quit!

Theron Cook

Videography by Flow TV @flow_television

@theroncook @theroncookart @butterfli3ffect

theroncookart.com

Imagine Art Workshop

Theron Cook

Imagine Art Workshop recap

Saturday's event was a success. The one day art workshop popup gallery was located at the Reading public museum. Not only was it a well attended & a sold out show, but there were people from all areas of our community there enjoying this unique art experience.

Thank you to all those who were able to attend. I definitely appreciate the love & continued support!

Major shoutout to all the sponsors. 

Stay tuned…

Thanks!

 Sincerely,

Theron Cook

"Who Am I" Art Project with Visual Artist Theron Cook “The Village”

Theron Cook

"Who Am I" Art Project with Visual Artist Theron Cook "The Village" (Small video clip) Thank you everyone for a wonderful successful end of the Summer event we are truly grateful! - Look for "The Village" in 2020!

"Who Am I" Art Project with Visual Artist Theron Cook

“The Village”

Thank you everyone for a wonderful successful end of the Summer event we are truly grateful! - Look for “The Village” in 2020!

Shoutout to:
Darra McLendon,  Johanna Fletcher, Kathy Kauffman-Garrison, Madelin Collins, Eric Davis, Amber Michelle, Joseph Ryan, RobGod Icare Evolution, Theron Cook, Peter John Lopez, Victor Soto, Jarad Fletcher, Johanny Cepeda-Freytiz, Nate Rivera, Tara Harter, Lizette Epps, with Visions Federal Credit Union, Kerry with the AL Precious Fils-Aime and EVERYONE who helped.

Pictures by Isaiah Cook

The Art Gala 2019

Theron Cook

A huge Thank you to Inna Race (Founder of The Art Gala & Private Paparazzi Productions) & everyone involved in making this charity event a success!

 While our professional photographs are getting ready, please enjoy some pics from the "Butterfli3ffect" perspective... ( small amount of recap photos)

The Art Gala 2019: Keep Going… Don’t Quit!

Sponsored by: Label Furniture/ Ron Race; Prosperity Home Mortgage/ Alex Luboff; Clarins/ Christy Morriss Cella; Kevin Toale; Media Home Care; Bradford Portraits; Arts Ballroom Catering; Wise Guy Productions

#butterfli3ffect #luxurious #minimalist #lifestyle #theroncook #TheArtGala #AllColorsOfHappiness #Imagine #art #fashion #music #runway #redcarpet #fashionshow #artauction #antibullying #powerforgood #headstogether #liveperformances #livedj #openbar #partyotheyear #partywithpurpose #talent #talentforgood #privatepaparazziproductions

Butterfli3ffect "Rhthym Of The Arts" Jazz Fest Event

Theron Cook

Live Painting At Callowhill Boutique

Saturday's event was a successful show to kick off the Jazz fest. The one day popup gallery was located at a small boutique in Reading PA. Not only was it a well attended show but there were people from RDG, DC, NYC, & the regional areas. Artist "Theron Cook was in action "Live Painting" as the people strolled in and out of the gallery sipping wine & nibbling on refreshments. There was a small Q&A session where people were engaging with the artist and from that open conversation inspired 2 of 14 original paintings sold by the end of the event. 

Thank you to all those who were able to attend. Our Next event is: 

April 14th (Good Friday)

Meet & Greet "Butterfli3ffect"
(Exclusive Private Event)

Friday, April 14, 2017
7:00pm  10:00pm
Heights Wines & Spirits
4474 Broadway New York, NY, 10040 United States
RSVP @ contact@butterfli3ffect.com
 

 

Butterfli3ffect

Theron Cook

Moving from Reading, PA, to New York City was a metamorphosis, like a caterpillar becoming a butterfly. I was a very hungry caterpillar, hatching from an egg and stuffing myself with leaves, going through a series of moltings to shed my skin. 

 One day, I (the caterpillar) stopped eating, hung myself upside down from a leaf and spun myself a silky cocoon. Inside the cocoon (Reading), I started the digestive process by digesting myself (meditation). I used all the protein-rich soup around me to fuel the rapid cell division required to form my necessary adult-artist body parts: the wings, antennae, legs, eyes, genitals, etc. This is the process I needed to become a mature-artist butterfly! 

 What you are about to witness is Chaos Theory…the Butterfly Effect that will illustrate small initial differences leading to unforeseen results within nine months.

 Stay tuned for the Butterfly Effect!

 Theron Cook

Stay tuned...

CHASHAMA GALA ART SHOW TIMES SQUARE NYC

Theron Cook

Last night was a brillant execution of celebrating the arts! The artwork and stories of hundreds of artists around the world was digitally displayed as part of the "Creators Deserve to be Seen" project. Live performances were going on all night long with complimentary cocktails provided by Soto, Captain Laurence Brewing Company, and Matcha Bar. All this was happening in the Frank Gehry designed, fourth floor of 4 Times Square building the heart of Manhattan! #TheronCookArt (painting) was selected for the exhibition category "The Beauty Of Color", & was digitally displayed all night! Thank you @chashama for this incredible opportunity! Enjoy the pictures below from last night! A recap video is on my Facebook page facebook.com/theroncookart and IG @theroncook as well.

Thanks! 

 

HOLY ART SHOW RECAP

Theron Cook

HOLY ART SHOW!
Frankie Velez and Savior Elmundo curated another awesome event at Cafe de la Esquina in Williamsburg. This 4 day art exhibition will be on display Saturday & Sunday 12pm-10pm... Please come see it!!! 

In essence, the show highlights Latino Catholicism emerged in street art and pop expression ; with a respectful artistic twist combining elements of art culture with religious symbolism.
Featured Artists
Rocko
Misha Tyutyunik
Hektad
Albertus Joseph
Savior Elmundo
Ivan Orama
Marc Evan
Will Power
Ben Angotti
Dee Razo
Carlito Sixtwofour
Jill Folino
Nicole Marie
Theron Cook
Lost Breed Culture (Luis x Fausto)
BlusterOne
Randy Quiles
Rush Humphrey

Music by DJ Tahleim

L train to the Bedford stop in Williamsburg,Brooklyn

Enjoy the pictures provided below

Thanks!