Classes
CLASS DESCRIPTION
Build And Manage Your Image Successfully
What does it take to create a successful brand?
A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Theron Cook runs his own successful design agency, specializing in branding.
He'll guide you through the process of branding your business from start to finish, including how to:
Establish a point of view through tone, messaging and voice
Define your vision, core values and how you position yourself in the market
Create a visual style guide that provides a reference for color, typography, and image styling This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!
Strategies and solutions on how to differentiate your brand, and also how to visually bring it to life. So, who should take this class, right? So, if you are somebody who has a product or a service or an idea for a product and service, and feels really overwhelmed by the branding process, or doesn't even really know where to begin, this is a great class for you. Or maybe you're somebody who currently has a business but you aren't really happy with the current direction that it's taking you, and you're looking to realign or reestablish your business. This class can be the first step in doing so. You know, or maybe say you have a company and you're struggling right now in terms of trying to find appropriate ways to engage your commu-nity. This is, again, a great class for you to dive into with us. Also, you know, we want to make sure that however you're presenting your brand, it's being done in a cohesive, consistent manner that's gonna yield a following and loyalty and trust with your audience.
WHAT YOU WILL LEARN:
How to evoke emotion in a customer through powerful branding
The science that backs up the need for compelling branding and design
How to ensure that every aspect of your brand is intentionally aligned with your vision
The purpose and importance of having a target audience
How to identify and create your unique brand matrix
How to write about your brand's story in a concise and compelling way
How to navigate all of the essential brand elements like logo, color and typography
WHO THIS CLASS IS FOR:
Business owners wanting to enhance their brand
Freelancers wanting to add Brand Strategy and Design to their skillset
Marketing and brand managers looking for a firm grasp of branding essentials
Web programmers, designers, front end and full stack developers wanting to diversify their skills
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Brand smART Course Outline
Week 1:
Hour 1 Branding
Hour 2 Questioniare
Hour 3 Workshop
Homework: Mission Statement
Week 2:
Hour 1 Mission, Goal, Purpose, Tagline, Keywords
Hour 2 Color theory, Images, fonts
Hour 3 Fonts, Elements, icons, Style, Shapes, Homework: Research, Sketch
Week 3:
Hour 1 Transfer, Vectorize, Design, File types, Digital Hour 2 Image vs Vector, Design Programs Hour 3 Trademark, Documentation
Week 4:
Hour 1 Brand Id, Guidelines
Hour 2 Logo system, message, voice
Hour 3 Brand Book template
Week 5
Hour 1 Strategy
Tor Maletina Plan, Naketing vs Adverisino
Hour 3 Brand Touch Points Brand Strategy Framework Give, Value & Consistency
10 Brand Truths & Tips
Introduction to Painting
Skill Level: All Levels
Ages: 14+
The course will offer an introduction to the fundamentals of painting. Students will explore traditional and contemporary techniques and methodologies through a variety of subjects including imagination, still life, self portrait, landscape, and the figure. This introductory studio painting course provides an emphasis on materials, techniques, and safe studio practices.
Please bring a sketchbook, pencils and a pack of variety brushes with you to class.
Other Classes:
Introduction to Painting: Session B, Intro to Oil Painting, Landscape Painting, June Maker Date: Meditative Painting, Mini-Makers! Meditative Painting, Intro to Artrepreneurship Branding identity 101, & more…