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Reading, PA, 19604
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Connecting Businesses to Inner-City Culture

Theron Cook

Don’t Quit  branding services offers a new and improved way of branding. By collaborating with a multidisciplinary approach, to focus on the core principles of brand value, identity, and strategy. This Brand Visual Communication System is known as Brand SmARTS™

DON'T QUIT MURAL at Reading Iron Playground 4K

Theron Cook

A Cosmic Game of Imagination, Creation, and Sportsmanship

In a quest to inspire imagination, creation, and sportsmanship, join our intrepid astronaut in a thrilling extraterrestrial adventure. Witness their unwavering determination to conquer the challenges of zero gravity, as they use their boundless imagination to invent extraordinary sports in the vastness of space. Braving solitude, the astronaut embodies the spirit of sportsmanship, pushing themselves to the limit while encouraging others to do the same. As they defy gravity and push through obstacles, this mesmerizing journey reminds us of the importance of perseverance: No matter the odds or difficulties, the message resounds loud and clear - Don't Quit.

Utilizing art in visual communications.

Don't Quit

Don’t Quit  branding services offers a new and improved way of branding. By collaborating with a multidisciplinary approach, to focus on the core principles of brand value, identity, and strategy. This Brand Visual Communication System is known as Brand SmARTS™.

Herein-forthwith, not only helping the organization, but also helping business, industry, institutions, and governments connect with intercity urban metropolitan communities. This solution for marketing will provide brand identity and visual language that connects to this underserved community. Therefore, creating a unique dialog that will lead to loyal customers.

The goal: Solve the problem of the lack of expertise in visual communication for marketing.

The mission statement: Brand smARTs provides the highest quality of service to inspire, educate, and empower communities with visual communication solutions for marketing.

Omniversity heart-to-heart

Don't Quit

“Friends making money with friends – currency of trust.”

In today's world, where relationships can be shallow and transactions impersonal, it's refreshing to witness the power of trustworthy friendships. Don’t Quit Omniversity is a haven for individuals who believe in the potential of building successful ventures with the support of their friends. Here at Don’t Quit Omniversity, we understand that money isn't the only currency of significance. Heart-to-heart connections and strong bonds can become the ultimate means to financial success.

We live in an age where trust is gradually vanishing from our daily interactions. Faceless transactions and online dealings have replaced genuine connections, leaving us longing for a more meaningful way of doing business. That's where the Omniversity community steps in, fostering a supportive environment where friends can not only make money but also build lasting relationships.

The notion of "friends making money with friends" might sound unconventional, even unorthodox, but it holds immense value for those who are willing to embrace it. When you embark on a journey with people you genuinely care about, you tap into an extraordinary source of motivation and commitment. These are friends who will cheer for you during success and lift you up during failures.

We understand that the core of any successful venture is trust. We firmly believe that transactions rooted in trust can unlock endless possibilities. By working alongside friends who share common values and goals, you build a solid foundation for growth and prosperity. With each heart-to-heart interaction, trust deepens, creating an unbreakable bond that can weather any storm.

In a world where competition runs rampant, the friendly collaboration promoted by Don’t Quit Omniversity stands out. Instead of viewing each other as rivals, members view themselves as allies. They recognize that the path to success becomes more attainable when we help each other climb the ladder. Together, they forge a collective vision, where every member's accomplishments contribute to the greater good, not just their individual gain.

The currency of trust is the backbone of this community. It's the belief that one's aspirations and ambitions are elevated when shared with trusted friends. By investing in relationships, we invest in our own success. It's a win-win scenario where everyone involved reaps the benefits of personal growth, financial prosperity, and a satisfying sense of fulfillment.

So, whether you're an aspiring entrepreneur, a creative artist, or simply seeking a supportive community to belong to, Don’t Quit Omniversity welcomes you with open arms. Join us and witness the transformative power of friends making money with friends. Together, we'll redefine the meaning of success, one heart-to-heart connection at a time.

-Don’t Quit

Meet Our New Intern Fabiola

Theron Cook

Fabiola, a name as unique as the person it belongs to. You may be wondering, who is Fabiola? She is a kind-hearted individual with a passion for helping others. She has over three years of experience in community work and an associate degree in business management. Growing up, she had always admired her grandparents who had started their own small business from scratch, working tirelessly to provide for their family. As she got older, she began to appreciate the dedication and perseverance that small business owners put into their work, often sacrificing their own time and resources for the success of their business. It was this admiration that led her to pursue a career in business and finance; she hopes to open a business of her own someday. In her leisure time, she enjoys swimming, crafting, learning about the emotional connection to money and its impact on people's lives and adventure that lead her to new places.

How to paint a portrait. A quick time-lapse Tutorial guide. Portrait of Lonnie Walker. Enjoy!

Theron Cook

Here is a demo video "A brief beginners guide to drawing and painting a portrait". In this video I am teaching you how to start the drawing of an image, using a reference image and how to paint it. creating layers over the under painting. I am encouraging the use of many colors such as blues and red which some people may not associate with being "skin tones" that you would use in a portrait painting. The video is intended for you to paint along with me. Of course you can pause the video and really take your time with the artwork. This is a Timelaspe video & the process is defenitely speed up. I have taken my time to create this tutorial or "how to" video so I really hope that it will prove helpful to some of you amateur artists out there. This video is intended for absolute beginners. Please note, this portrait is NOT intended to be a perfect painting. I am simply trying to encourage people who may be wanting to refresh their skills or take up painting the figure/portrait from the very start.

Pen Street: City Of Poems x Theron Cook Art

Theron Cook

Collaboration project with Pen Street: City Of Poems This is an unfinished abstract surreal styled painting that consists of selected images ideas & concepts that were inspired by the poem titled:

”Working For The Opposition” by Nelson De La Cruz

One of the main lines from the poem that sparked my creativity is: “The frames of the wind flicker between scenes positioning you to play your part. Unapologetically

From reading this line I began the visual storytelling. Creating a vibe & or mood with the idea of Morning Noon & night 24 7 concept I choose the images and concepts that work as metaphors for the word play & perspective of the writer, capturing the meaning and message of the poem. By creating a abstract surreal #24 #7 as the main attraction to the painting hoping to achieve a sense of the daily cycle, daily grind, daily battles & daily choices of a person facing conflict of interest in their own mind. One example of the images that I choose to make up the main image as a metaphor is the roll of (money) wrapped in a rubber band. Representing the fruits of labor. The resistance becomes toxic when the time energy & work that you sacrifice for money isn’t aligned with your peace & growth. Other images I incorporated: water, tree, wheel, rose, bubble, clouds, lotus, human figure, & a few other images within. You can use your imagination to put together your own interpretation or version of the painting by identifying images that you see within the painting. Hope you Enjoy! Thank you! Please feel free to like share or comment.

Stay safe.

Don’t Quit!

theroncookart.com

Introduction To Painting Classes with Theron Cook x GoggleWorks

Theron Cook

A friendly reminder: 
"Introduction To Painting Class" (Session B) is starting March 7th.

Introduction to Painting: Session B

INSTRUCTOR: THERON COOK


March 7—April 4, 2020 / 5 sessions
Saturday 5:00PM—8:00PM
Skill Level: All Levels
Ages: 14+

The course will offer an introduction to the fundamentals of painting. Students will explore traditional and contemporary techniques and methodologies through a variety of subjects including imagination, still life, self portrait, landscape, and the figure. This introductory studio painting course provides an emphasis on materials, techniques, and safe studio practices.

Please bring a sketchbook, pencils and a pack of variety brushes with you to class. 

Register here: https://goggleworks.org/event/introduction-to-painting-session-b/

After School Arts Program

(ASAP) Classes at the
GoggleWorks Center for the Arts. Free for ages 7-17 residing in Berks County.

For more info click this link: https://goggleworks.org/programs/asap/

Transformation x Theron Cook x The United Way x YMCA

Theron Cook

Transformation TL Second "Recovery Speaks" speaker event with main speaker Bob Scheffler CEO of Haven Behavioral Hospital share his powerful and inspiring story of addiction & recovery. Visual artist Theron Cook presented a painting that he created for Lee Cruz's vision of what recovery was like for trauma, addiction, and recovery. The event was a great success. Many thanks to "The United Way" for making this event possible & the YMCA of Reading for hosting it.

GoggleWorks x Theron Cook Art Presents: New Teachers Art Exhibition

Theron Cook

The exhibition is in the “Schmidt Gallery” on the 2nd floor of the GoggleWorks. This “New Teachers Art Exhibition” showcases the newest art instructors talents. Featuring visual artist: Theron Cook, Painter: Angela Lapioli, Photographer: Dan Lodell and Bronwen Hazlett, Glass artist: Danny Polk, and Woodworker: Matt Brown. If you missed the opening reception you can view the exhibit up until Feb. 9th 2020.

Stay tuned for more…

Enjoy the recap video & photos below.

Don’t Quit!

Thank you!

Santander x Theron Cook Art

Theron Cook

Recap video of a Candid discussion on awareness, navigation & resolution on "bias in the workplace" coinciding with live painting by Theron Cook. Top executives describe some of the bias they have experienced in their career, how they overcame that bias, and the growth along the way... Visual artist/ live painter: Theron Cook created a powerful butterfly image representing the mindset, & process of what it takes to minimize bias.

You can see the finished painting at one of your local Santander Banks across the US. The art will be traveling from state to state to each bank for the rest of 2020.

For more info visit theroncookart.com

Don't Quit!

Theron Cook

Videography by Flow TV @flow_television

@theroncook @theroncookart @butterfli3ffect

theroncookart.com

Imagine Art Workshop

Theron Cook

Imagine Art Workshop recap

Saturday's event was a success. The one day art workshop popup gallery was located at the Reading public museum. Not only was it a well attended & a sold out show, but there were people from all areas of our community there enjoying this unique art experience.

Thank you to all those who were able to attend. I definitely appreciate the love & continued support!

Major shoutout to all the sponsors. 

Stay tuned…

Thanks!

 Sincerely,

Theron Cook

The Art Gala 2019

Theron Cook

A huge Thank you to Inna Race (Founder of The Art Gala & Private Paparazzi Productions) & everyone involved in making this charity event a success!

 While our professional photographs are getting ready, please enjoy some pics from the "Butterfli3ffect" perspective... ( small amount of recap photos)

The Art Gala 2019: Keep Going… Don’t Quit!

Sponsored by: Label Furniture/ Ron Race; Prosperity Home Mortgage/ Alex Luboff; Clarins/ Christy Morriss Cella; Kevin Toale; Media Home Care; Bradford Portraits; Arts Ballroom Catering; Wise Guy Productions

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