Brand Consistency Checklist

Maintaining consistency means ensuring every detail is in place. Here's a checklist to help you, with examples provided in the photo below:

Logo: Ensure consistent usage in size, placement, and proportions.

Example: As you can see the logo in every usage hold the same proportions no matter the size.

Color Palette: Use brand colors consistently with defined color codes.

Example: In every usage of the logo you can see that pink stand out. Having the code is very important for keeping that type of pink.

Typography: Maintain consistency in font usage online and offline.

Imagery: Align visuals with brand aesthetics and maintain a consistent style.

Voice and Tone: Ensure consistent brand voice and tone in all communications.

Messaging: Communicate key brand messages and values consistently.

Example: The logo cleverly communicates the desired emotion, guiding you effortlessly to connect with the product's intended feeling.

Website and UX: Reflect brand identity and values in website design and user experience.

Social Media: Optimize profiles with consistent branding elements and share content aligned with brand messaging.

Print Collateral: Ensure printed materials adhere to brand guidelines and quality standards.

Physical Branding: Maintain consistency in physical branding elements across spaces.

Employee Training: Train employees on brand guidelines for consistent interactions

Example: as you can see every staff share the same style to showcase they are part of this great company.

Regular Audits: Conduct periodic audits and updates to ensure ongoing brand consistency.