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Theron Cook
Brand smARTs Book
Brand smARTs Book
Build And Manage Your Image Successfully
What does it take to create a successful brand?
A strong, clear message and visual consistency is what builds trust, and this book will help you define this. Including how to:
* Establish a point of view through tone, messaging and voice
* Define your vision, core values and how you position yourself in the market
* Create a visual style guide that provides a reference for color, typography, and image styling
Read how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd! Strategies and solutions on how to differentiate your brand, and also how to visually bring it to life.
So, who should buy this book, right? If you are somebody who has a product or a service or an idea for a product and service, and feels really overwhelmed by the branding process, or doesn’t even really know where to begin, this is a great book for you. Or maybe you’re somebody who currently has a business but you aren’t really happy with the current direction that it’s taking you, and you’re looking to realign or reestablish your business. This book can be the first step in doing so, or maybe say you have a company and you’re struggling right now in terms of trying to find appropriate ways to engage your community. This is, again, a great book for you to dive into. Also, you know, we want to make sure that however you’re presenting your brand, it’s being done in a cohesive, consistent manner that’s gonna yield a following and loyalty and trust with your audience.
www.theroncookart.com
Are you a young professional business owners who want to connect or is failing to connect with the culture because the lack of money time & expertise?
Do you need affordable creative branding solutions to help differentiate your business from the competition and attract loyal customers? Most often than not you experience limited profit growth & lack recognition, appeal, and connection?
Research says; Urban communities are underserved with lack of funding and resources which makes it difficult for business owners like yourself to communicate and connect to your customer effectively. Thats where I come in.
Learn to establish your point of view through messaging and create a complete brand for your business. Focus on defining your vision and core values, communicating that with customers, and creating a unique visual style guide, including colors, typography, and image styling. Designed for personal brands, artists, business, and corporate brands looking to update and streamline their business, this book will help familiarize you with digital tools, using our updated Mac lab, iPad lab, and compatible software.